Online magazines aren't exactly new news at this point, but for some reason, I still get super giddy at the thought of a new one launching. That's why I was SUPER excited when E told me at lunch today that,
Matchbook, the latest online lifestyle magazine went live last night.
Their website has a darling "The Matchbook Girl" description that I want to share with y'all. I thought it was a cute way to for them to define their audience...
Here are some snapshots from the pages of Matchbook... you'll see articles covering travel, fashion, organization, interior design, and beauty:
So what's my final assessment of Matchbook? After giving the first issue a thorough read, I can safely say that this magazine is a keeper. It's more Lucky than Domino (if you ask me), but with all of the other Domino-esque online mags out there, that's just fine with me. My only critique is that it's quite text-heavy for an online mag, which ended up being a bit annoying on the computer screen. My solution? I guess I need to go buy an iPad =)
Let me know what you think!
xoxo A